Future Here Now: I See Usability
š§° The Lesson That Took Me Years to Understand
I wrote an early version of this piece more than a decade ago, in The Local Economy Revolution Has Arrived.
Time has passed. Markets have shifted. Conversations have evolved.
But this ideaāsimple, stubborn, almost inconveniently trueāstill sits at the center of everything:
I see usability.
That was my dadās favorite phrase.
š§ A Man Who Saw What Others Missed
My dad had no hesitation about pulling things off the curb in front of the neighborsā houses.
Not for scrap.
Not for resale.
Not for quick cash.
He was looking for something far more valuable:
š Usability.
Youād probably call him a tinkerer.
He always had projects in motionācars in pieces, gadgets mid-repair, ideas scattered across the garage like sparks waiting to catch.
Tin cans became something.
Discarded fittings became something.
Even a pile of tire irons on garbage day? Also something.
When I came home to visit, I knew the ritual.
Heād walk me through his latest discoveries like a curator unveiling a masterpiece.
And then, inevitably, heād pauseā
stand up a little straighterā
hold up what looked like absolute junkā
ā¦and declare, with conviction:
āIā¦seeā¦usability.ā
š The Problem: I Didnāt See It
I nodded. I smiled.
But I didnāt see it.
Even when he finished somethingāwhich wasnāt alwaysāI didnāt get it.
These werenāt exactly museum pieces.
But that was never the point.
He wasnāt chasing beauty.
He wasnāt chasing perfection.
š He was chasing potential.
šļø The Same Blind SpotāScaled Up
Looking back, I realize this is exactly why he understood something long before I did:
The value of old places.
Growing up in a small town, everything around me felt⦠tired.
Outdated houses.
Aging buildings.
Endless maintenance.
Meanwhile, newer neighborhoods had the things that seemed to matter:
Central air
Clean walls
Modern systems
Effortless comfort
Old places felt like a burden.
New places felt like progress.
š§ Then Reality Hit (Hard)
In the 1990s, I became a historic preservation specialist.
Yesā
Iām partly responsible for putting some truly unattractive buildings on the National Register of Historic Places.
At the time, in northern Wisconsin, preservation wasnāt exactly mainstream thinking.
Letās be honestāpeople thought it was fringe at best.
Green Bay still had a standing plan to demolish most of its historic downtown buildings.
Not āmaybe someday.ā
š Systematically. Intentionally. Inevitably.
I remember crawling through the basement of one of the last buildings before demolitionādocumenting its final days.
I still have those photos.
At the time, the economic case for preservation was just beginning to surface.
But my dad?
He already understood it completely.
š° The Clippings That Said Everything
He started mailing me newspaper clippings.
(Yes, actual clippings. Folded. Mailed. Physical proof of enthusiasm.)
When we talked, he was more excited about a bridge rehab or a building restoration than anything else in his day-to-day life.
He saw it.
Even then.
Even before most professionals did.
ā³ The Moment That Stays With Me
Nine months before my second son was born, my dad was diagnosed with a brain tumor.
The last time I saw him was about a month before the baby arrived.
Before I left, he handed me a large envelope.
Inside: more clippings.
By then, the cancer had begun to take his ability to read and write.
My name was written on the envelopeāwith three Lās.
We sat together and went through them.
Story after story.
Places I had never heard of.
Rehabs. Revivals. Quiet transformations.
And then, in a moment that cut through everything else, he looked at me and said:
š He was proud of me.
š That what I was doing mattered.
At a time when I wasnāt sure I could keep goingā
with a toddler, another child on the way, and pressure from every directionā
That mattered more than I can explain.
šļø What He Really Gave Me
He died a week after my son was born.
We gave our son his nameāone of five my dad had suggested.
And somewhere in all of this, the lesson finally settled in.
Not all at once.
But deeply.
Permanently.
š Why Places Matter (Even When We Canāt Explain It)
After years of research, conversations, and experience, I still canāt fully explain why old places matter so much.
Yes, there are rational answers:
History
Human scale
Material quality
Walkability
Identity
But those explanations feel⦠incomplete.
Because the truth runs deeper.
š„ The Real Reason
Maybe itās this:
š Even the most run-down places still have usability.
š Even the most overlooked spaces still carry possibility.
š Even what looks finished⦠isnāt finished.
And thatās where the real value lives.
Not just economically.
But emotionally.
Culturally.
Humanly.
š The Future Isnāt NewāItās Re-seen
Weāve been trained to look for the next thing.
The shiny thing.
The scalable, optimized, efficient thing.
But the future?
Itās often hiding in plain sight.
In what we already have.
In what we almost threw away.
In what someoneālike my dadālooked at and said:
āI see usability.ā
š If This Resonates, Donāt Let It Sit Here
Letās be blunt:
Reading and nodding isnāt enough.
If you believe in this ideaā
if you care about local economies, communities, and the future of placesā
š Go deeper. Take action.
š Start Here
š Explore insights, books, and resources:
http://wiseeconomy.com/
š° Subscribe to Future Here Now:
https://www.substack.com/
š¤ Bring This Conversation to Your Community
If youāre serious about:
Revitalizing local economies
Rethinking development
Unlocking hidden value in your community
š Letās talk.
Workshops. Speaking. Strategy.
Because this idea?
Itās not theory.
Itās a shift in how we seeāand what we choose to build.
š£ One More Thing
If youāve been reading for a whileā¦
If these ideas have been circling in your headā¦
If something here keeps nudging youā
š Share this.
š Talk about it.
š Apply it.
Because the real risk isnāt that places have no value.
Itās that we fail to see it.
ā»ļø And Thatās the Whole Point
Some people see junk.
Some people see history.
Some people see problems.
But a fewā
the ones who change thingsā
pause, look closer, and say:
āI see usability.ā